Our Design Philosophy
The user is at the center of everything that we do.
Why We Do What We Do?
During the course of our career working as digital product designers and developers, we have seen how good intentions and generous budget did not convert to products that was adopted by the demographics it was meant to serve.
We have made a really good product; the media loves us; everyone says it's great, but why isn't anyone using it?
That's a familiar story for most businesses. Something is missing in that equation and you don't know what.
That's where we come in.
For organisations intending on developing an innovative CSR campaign, often times they do not know which department to part the initiative under. The marketing department, more often than not, becomes responsible for the task.
When we design products, three departments come together to work as a single entity from conceptualization to deployment.
Stage 1 - Product Sculpting by Business Unit
Stage 2A - Adding the Magic in User Experience (UX)
Stage 2B - System Requirement Specifications for Functional Design (FD)
Stage 3 - User Interface Design by Design Team
Stage 4 - Mapping Design to Development in Information Architecture (IA)
Stage 5 - Development by Tech Developers
Stage 6 - Going Live by Business Unit