Our Design Philosophy

The user is at the center of everything that we do.

Why We Do What We Do?

During the course of our career working as digital product designers and developers, we have seen how good intentions and generous budget did not convert to products that was adopted by the demographics it was meant to serve.

We have made a really good product; the media loves us; everyone says it's great, but why isn't anyone using it?

That's a familiar story for most businesses. Something is missing in that equation and you don't know what.

That's where we come in.

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For organisations intending on developing an innovative CSR campaign, often times they do not know which department to part the initiative under. The marketing department, more often than not, becomes responsible for the task.

When we design products, three departments come together to work as a single entity from conceptualization to deployment. 

Stage 1 - Product Sculpting by Business Unit

• Research (Customer, Market, Trends)
• Define Vision, Strategy, Value Proposition
• Generate Hypothetical Concepts
• Interview Users (surveys, focus group, contextual observations)
• Define Success Criteria
• Produce Go-To-Market Strategy (Adoption)

Stage 2A - Adding the Magic in User Experience (UX)

• Ideation
• Developing Personas and Situations
• Identifying Consumer Triggers
• Mapping Emotional Journey
• Bench-marking against other similar products
• Defining Attraction and Purpose (Experience & Retention)
• Build an Experience Narrative

Stage 2B - System Requirement Specifications for Functional Design (FD)

• Define Interacting Modules
• Map out Data Flow Diagram
• Define Data Dictionaries

Stage 3 - User Interface Design by Design Team

• Development of Wireframe
• Mapping Proposed Solutions
• Exploring Design Concepts
• Prototyping
  
• Review
  
• Refine

Stage 4 - Mapping Design to Development in Information Architecture (IA)

• Navigation Systems
• Organization Systems
  
• Labeling Systems
  
• Search Systems
  

Stage 5 - Development by Tech Developers

• Engineering the Product
• Creating Go-to-Market Solutions
• Creating Fast Fails
• Iterative Product Testing
• Cycles Improvements/Debugging

Stage 6 - Going Live by Business Unit

• Handover to Beneficiary/Client 
• Empowering/Rewarding Stakeholders
• Nurturing Evangelists
• Generating Demand
• Review, Refine for ongoing product improvement​